- Can’t Read, Won’t Buy – By Common Sense Advisory: 72% of consumers spend most of their time online (if not all) on websites in their own language. The same percentage also acknowledged being more likely to buy a product if the information is available in their own language.
- User language preferences online – by the European Commission: 90% of Europeans always visit a website in their own language when given a choice. And 42% of them said they never buy products or services if the information is not available in their mother tongue.
Translate your website into the visitor’s regional language. If your visitors do not understand English, or find it hard, they can translate in their regional language. This includes Indian languages like Gujarati, Hindi, Bangla, Punjabi, Bengali, Kannada, Malay, Malyalam, Marathi, Sindhi, Tamil, Telugu, Urdu etc.